"Brockett and Williams suggested that "as the show's global audience expanded through Netflix, the timing felt right to make the alignment official and step confidently into the show's next era." Basically, they don't want the rest of the world to wonder what a SAG is. (And the rebrand is also a way of acknowledging AFTRA, since the awards show wasn't renamed after the union merged with SAG in 2012.)"
"Still, there's not much time before the [ checks notes] 32nd annual the Actor Awards Presented by SAG-AFTRA announce this season's film and TV nominations on January 7, 2026. To ease the transition, FYC campaign materials will continue using "Screen Actors Guild Awards" through the pre-nomination voting period. Afterward, however, everyone's being advised to get behind the rebrand. Catch the next group of Actor Award-winning actors when the 2026 ceremony airs live on Netflix on March 1."
The annual Screen Actors Guild awards have been renamed the Actor Awards presented by SAG-AFTRA to align the show's title with the statuette and the union. The change formally acknowledges AFTRA after the 2012 merger and aims to remove confusion about the SAG acronym for a growing global audience. The awards moved to Netflix in 2023 following an initial YouTube stream, and organizers cited the platform's global reach as the reason for the timing. FYC campaign materials will use "Screen Actors Guild Awards" through pre-nomination voting, with the rebrand taking effect afterward. Film and TV nominations will be announced January 7, 2026, and the 2026 ceremony will air live on Netflix on March 1.
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