""An essential part of brand stewardship is innovating, and also listening," Daniel Weiss, the museum's director and CEO, said in a statement. "The new logo, with the griffin, is a bold, yet historical approach that we are heartened to see is being embraced by the public. Returning to the name that is beloved by staff, trustees, and members is an important gesture.""
"It was a tumultuous fall at the Philadelphia Museum of Art, with the rebrand rollout meeting with widespread criticism. Some had mocked the institution's chosen acronym, PhAM, by suggesting PhArt instead. When, mere weeks later, the museum abruptly fired CEO Sasha Suda, the initial rumors were that the rebrand was to blame. (It launched without final board approval.)"
"Suda promptly filed a lawsuit revealing clashes with the museum board, which had cited misappropriation of museum funds as the cause of her ouster. Last week, a judge ruled that the dispute should be resolved in arbitration, not at trial, as Suda had requested, according to the Philadelphia Inquirer. The museum quickly appointed Weiss, the former CEO of New York's Metropolitan Museum of Art, as Suda's successor."
The Philadelphia Museum of Art is abandoning the recent rename to Philadelphia Art Museum and reinstating the Philadelphia Museum of Art name across platforms while keeping the new griffin logo. The short-lived acronym "PhAM" will be dropped. The rebrand rollout drew widespread criticism and mockery, and it launched without final board approval. CEO Sasha Suda was abruptly fired amid board clashes and allegations including misappropriation of funds; she filed a lawsuit and a judge ordered arbitration. Daniel Weiss, former Met Museum CEO, was appointed director and CEO. The museum described the griffin logo as bold and historical and emphasized listening to stakeholders.
Read at Artnet News
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