"Salford City have ambitions to become the "best small club in the world by 2030" and they are banking on a David Beckham-inspired rebrand to make the EFL League Two club one of the most recognizable, too. Saturday's FA Cup fourth round visit to Manchester City will give Salford a fleeting moment in the global spotlight. The team lost 8-0 at the Etihad in last season's third round, but a return to the club's traditional colors of orange-and-black from next season is designed to honor the team's heritage at the same time as following the path taken by Inter Miami, Beckham's MLS franchise, with their instantly recognizable pink shirts."
"Having been co-owned by Singaporean billionaire Peter Lim and members of Manchester United's "Class of '92" -- Gary Neville, Paul Scholes, Ryan Giggs, Nicky Butt and Phil Neville -- following a takeover of the then-ninth tier team in 2014 (Beckham became a shareholder in 2019), only Gary Neville and Beckham, alongside several other investors, now have a stake in the club. But despite Salford securing four promotions in five years to earn EFL status in 2019, the decision by Neville in 2014 to dispense with the club's traditional colors and play in the same red, white and black as United wore was never universally popular with supporters."
""When the [Class of '92] lads took over the club, they felt that going to red, white and black was an opportunity to change things up," Beckham told Salford's YouTube channel. "But Gary admitted quite quickly that may have been a mistake. "The fans associated Salford City with being orange-and-black, and I've seen with Miami that it can be so important with the fans and the club [to have an identity]. Going back to that really gives us that identity of what Sal"
Salford City plans to become the world’s best small club by 2030 and will rebrand to the club’s traditional orange-and-black, taking inspiration from David Beckham and Inter Miami. A fourth-round FA Cup trip to Manchester City offers a global spotlight that aligns with the rebrand’s timing. The club rose from the ninth tier to EFL status with four promotions in five years, but the 2014 switch to red, white and black proved unpopular with supporters. Current ownership includes members of the Class of '92 and Beckham, who emphasizes color and identity for fans.
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