"one time before your idea actually resonates or sticks with the people you're trying to reach. Sometimes it takes more than twice! And when I say that you might need to launch again, that can mean a lot of different things. It might just be little tweaks to what you originally put out in the world, It might even be less than that -"
"I've worked with teams that put out literally the exact same thing again and found success, because the issue they had the first time was about timing. That's increasingly an issue as people are distracted by the deeply disturbing social and political events going on in the world, and so sometimes they just need you to put things in front of them again so that they can reassess what you were trying to say."
"I am of course very partial to strategies that involve changing your name. Re-launching under a new name can be a key strategic move if you think that you're not effectively reaching your target audience. As I'd written recently, one of the most important goals in getting a message out is that they have to be able to talk about you without you. But if you want people to tell your story even when you're not around, the most important prerequisite is that"
Products often require multiple launches before gaining traction; initial attempts may fail due to timing, messaging, or external distractions. Small adjustments, repeating the same offering, or larger relaunches can produce success when the audience's attention aligns. Rebranding, including changing a product's name, can be a decisive strategic move to improve recall and word-of-mouth. A memorable name can influence early success almost as much as user experience or technological innovation. Audience distraction from social and political events can necessitate repeated exposure. Strategic simplification, emphasis shifts, timing changes, and renaming are practical levers to iterate toward resonance.
Read at Anildash
Unable to calculate read time
Collection
[
|
...
]