"Yesterday, Altice USA announced it will rebrand as Optimum Communications, Inc., effective today, marking a milestone in its identity as a broadband provider. The company will also transition its New York Stock Exchange ticker symbol from "ATUS" to "OPTU" beginning November 19. According to the company's announcement, the rebrand reflects its commitment to a unified brand identity centered around Optimum, the consumer-facing name that serves millions of customers nationwide."
""This is more than a name change - it's a reflection of who we are and where we are going," said Optimum Chairman and CEO Dennis Mathew. "As we accelerate our transformation and deepen our commitment to our customers, employees, and communities, aligning our corporate identity with the strong Optimum brand underscores our focus on simplicity, performance, and purpose. It's an incredibly exciting time for the organization as it enters its next chapter as one unified Optimum.""
Altice USA will rebrand as Optimum Communications, Inc., effective today, and will change its NYSE ticker from ATUS to OPTU on November 19. The rebrand unifies the corporate identity with the consumer-facing Optimum brand that serves millions, resolving a longstanding disconnect between the parent company name and its marketed services. Optimum leadership frames the change as reflective of the company’s direction and a way to accelerate transformation. The rebrand forms part of a multi-year program to modernize the Optimum network, enhance customer experience, invest in innovation, and streamline operations, mirroring an industry trend toward simplified consumer-facing brands.
Read at Telecompetitor
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