Yesterday, Altice USA announced it will rebrand as Optimum Communications, Inc., effective today, marking a milestone in its identity as a broadband provider. The company will also transition its New York Stock Exchange ticker symbol from "ATUS" to "OPTU" beginning November 19. According to the company's announcement, the rebrand reflects its commitment to a unified brand identity centered around Optimum, the consumer-facing name that serves millions of customers nationwide.