Journalist-turned-marketer Charlie Gilbert of Volt on the key to mastering brand messagingThe VP of Marketing Comms emphasizes the importance of impactful communication and brand positioning in his career journey.
How to Use Conversational Marketing for Maximum BenefitsConversational marketing fosters genuine customer interactions, helping brands establish relationships without pressure, thus enhancing customer loyalty and sales.
Mediaplus Lands Bosch's International Media AccountMediaplus wins Bosch's global media account, managing strategy and purchasing for ten business units in 38 countries.
Speculation continues to swirl over a possible WPP breakupWPP reported Q1 revenue decrease, prompting speculation on a potential breakup or removal from public markets.