Journalist-turned-marketer Charlie Gilbert of Volt on the key to mastering brand messagingThe VP of Marketing Comms emphasizes the importance of impactful communication and brand positioning in his career journey.
How to Use Conversational Marketing for Maximum BenefitsConversational marketing fosters genuine customer interactions, helping brands establish relationships without pressure, thus enhancing customer loyalty and sales.
Mediaplus Lands Bosch's International Media AccountMediaplus wins Bosch's global media account, managing strategy and purchasing for ten business units in 38 countries.
Speculation continues to swirl over a possible WPP breakupWPP reported Q1 revenue decrease, prompting speculation on a potential breakup or removal from public markets.
Unlocking insights into marketing to mature consumers: A new research synthesisUnderstanding and effectively targeting mature consumers aged 50 and above is crucial for marketers worldwide.Research paper delves into marketing to mature consumers, resolving definitional inconsistencies and highlighting key research themes.
Marketing generalists will supersede specialists in 2024 (and beyond)The agency world is moving towards a more generalist approachFragmentation is giving way to integration in marketing communications