Digiday3 weeks agoMarketingSpeculation continues to swirl over a possible WPP breakupWPP reported Q1 revenue decrease, prompting speculation on a potential breakup or removal from public markets. [ more ]
Phys1 month agoMarketingUnlocking insights into marketing to mature consumers: A new research synthesisUnderstanding and effectively targeting mature consumers aged 50 and above is crucial for marketers worldwide. Research paper delves into marketing to mature consumers, resolving definitional inconsistencies and highlighting key research themes. [ more ]
The Drum3 months agoMarketingMarketing generalists will supersede specialists in 2024 (and beyond)The agency world is moving towards a more generalist approach Fragmentation is giving way to integration in marketing communications [ more ]
ETTravelWorld.com5 months agoMarketingAccor chooses Accenture to transform its content production for enchanced marketing communications - ET TravelWorldAccor has chosen Accenture to enhance its content production capabilities. Accenture's 'Content Atelier' model aims to deliver personalized and high-quality marketing content while optimizing costs. [ more ]