#brand-risk

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Artificial intelligence
fromDigiday
5 days ago

Marketers warm to AI, but creative challenges and legal risks still loom

Many marketers avoid AI-generated human likeness in final ads due to authenticity concerns, uncanny-valley visuals, legal challenges, and potential brand reputation harm.
fromFortune
3 weeks ago

I'm an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire

If you've never heard the term, ragebait marketing is simple: a brand does something polarizing or controversial - sometimes accidentally but often intentionally - with the goal of going viral by wreaking havoc in the comments and inspiring think pieces and millions of dollars in free publicity. And the truth is, it works - at least on the surface, if you measure the success of a campaign in views.
Marketing
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