fromFortune
4 days agoI'm an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire
If you've never heard the term, ragebait marketing is simple: a brand does something polarizing or controversial - sometimes accidentally but often intentionally - with the goal of going viral by wreaking havoc in the comments and inspiring think pieces and millions of dollars in free publicity. And the truth is, it works - at least on the surface, if you measure the success of a campaign in views.
Marketing