"At the heart of this brand refresh is Beezy, a charming, farm-inspired bee mascot designed to embody the essence of Honey Watermelons. Beezy serves as a friendly guide for shoppers, helping them navigate the often-confusing world of watermelon selection."
"The updated Honey Watermelons brand comes equipped with a host of retail-ready tools aimed at boosting shopper engagement, including a refreshed consumer landing page, original video content, and eye-catching POS materials."
"Fresh Pro has taken a holistic approach to consumer engagement, extending the in-store experience online with delicious watermelon recipes, fun activities for families, and a curated music playlist."
Fresh Pro has revitalized its Honey Watermelons brand, focusing on enhancing shopper engagement and driving retail demand. The brand introduces Beezy, a farm-inspired bee mascot, to assist consumers in selecting watermelons. Retail-ready tools include a new landing page, original video content, eye-catching point of sale materials, and an enhanced PLU system. The brand also extends engagement online with recipes, kid-friendly activities, and a curated music playlist, aiming to create a comprehensive consumer experience.
Read at Food & Beverage Magazine
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