""I wanted to push the envelope in the industry on how great decaf can really be,""
""I love strong coffee, but I also love to get good sleep. As I searched for better and better decaf, I found a real shortage of truly unique and high-quality decaf in the U.S. We decided to start a decaf-focused coffee company to fill this niche and offer mind-opening decaf options to the public.""
""We want our coffee to stand out, both in taste and in emotion," said Gano. "We wanted the packaging to come across as colorful, fun and unpretentious - something that catches your eye and signals"
Frequent Coffee launched from Ocean Beach with a mission to prioritize high-quality decaf alongside caffeinated offerings. The initial lineup includes five packaged decaf coffees—three signature blends and two single-origin coffees—plus a half-caff and three fully caffeinated blends. Co-founder and head roaster Mark Gano closed his construction business to focus full-time on coffee and partners with longtime friend and marketer Jakob Bechgaard. Frequent Coffee roasts at the California Roasting Collective and collaborates with local coffee professionals while continuing decaf experiments between production roasts. Beans are packaged in bold, colorful bags and special-edition shiny labels highlight processing and exceptional cup attributes.
Read at Daily Coffee News by Roast Magazine
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