They'll Take You to the Candy Shop

"Earlier this year, the identical twins Adeev and Ezra Potash, who are from Omaha, Nebraska, were named that state's first-ever Composer Laureates. As adolescents, Adeev (trumpet) and Ezra (trombone) caught the attention of Warren Buffett, who hired them to play at Berkshire Hathaway shareholder meetings; in high school, they were encouraged to apply to conservatories by Wynton Marsalis, with whom they have since performed. As adults, they've recorded and released three albums and written scores for "RuPaul's Drag Race." If there's anything they're more devoted to than music, it's candy."

"On a recent Tuesday afternoon, the brothers, wearing matching cherry-red-and-lime-green eyeglasses, browsed the pick-and-mix bins at Kändi, a Swedish-style sweets shop in Los Angeles. They were joined by the actor Martin Starr, the co-founder of their new candy company, Sweet Stash, and by Ellen Van Dusen, of the cult housewares line Dusen Dusen, who'd designed the brightly colored packaging for their first product: a bag of multi-flavored gummies in the shape of music notes, called Jams, which débuted this month."

""Ez and I don't like marshmallow candy as much, so we won't even make it to that side," Adeev said, gesturing toward the bins farthest from the door. The indifference extended even to Bubs, foamy, marshmallow-adjacent disks from Sweden that surged on TikTok last year, causing a global shortage. "I like the texture of Bubs, for sure, for, like, an intermezzo," Ezra said. "After you get a couple sour, you want a traditional non-citric sugarcoated item. If you just do sour, sour, sour, the effect-""

Identical twins Adeev and Ezra Potash are Omaha-born musicians who play trumpet and trombone and were named Nebraska's first Composer Laureates. They gained early attention from Warren Buffett and were encouraged by Wynton Marsalis; as adults they have released albums and written scores for RuPaul's Drag Race. The brothers share a pronounced passion for candy and have co-founded Sweet Stash with actor Martin Starr. The first product, Jams, is a bag of multi-flavored gummies shaped like music notes with brightly colored packaging designed by Ellen Van Dusen.

Read at The New Yorker