"Luxury perfume brands have always poured resources into elaborate packaging with bottles shaped like sky-high stilettos, sculpted torsos, or capped with oversize daisies. Yet for all the creativity devoted to packaging, the mechanics have barely evolved. Nearly every alcohol-based perfume still relies on the same one-finger actuator to dispense the fragrance. While this design mechanism has become synonymous with eau de parfum, it also makes the product inaccessible for anyone with limited hand strength or dexterity."
"The design features a rounded silhouette and a cap with a low-resistance twist-lock closure, replacing the industry-standard pull-off lid. Its broad, flat surface eliminates the need for precise, one-finger pressure and instead allows for multiple ways to press the atomizer using several fingers, the palm of a hand, or even the chin. The result is a bottle that looks elegant on a vanity yet functions in ways most perfume packaging has never even considered."
Luxury perfume packaging has favored elaborate aesthetics while retaining the same one-finger actuator that can be inaccessible to people with limited hand strength or dexterity. Rare Beauty developed its debut fragrance and a custom bottle over more than two years in collaboration with occupational therapists and hand specialists to improve usability. The bottle uses a rounded silhouette and a low-resistance twist-lock cap to replace pull-off lids. A broad, flat surface removes the need for precise one-finger pressure and allows pressing with several fingers, the palm, or the chin. Earlier makeup packaging feedback highlighted easier-to-open caps like Soft Pinch, which informed subsequent product designs.
Read at Fast Company
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