"For many, apples have become an afterthought in an age filled with flashy, processed snacks. But Yes! Apples is on a mission to change that narrative. By prioritizing flavor profiles-sweet versus tart-and use-case guidance-snack versus bake-the brand is making apples an intentional and craveable snack option. This shift is not just a marketing strategy; it's a movement to help consumers fall in love with apples again."
"According to recent data from Food & Beverage Magazine, over 60% of consumers express confusion when choosing apples. Yes! Apples is addressing this issue head-on. Tenley Fitzgerald, VP of Marketing & Brand Strategy at Yes! Apples, emphasizes that the brand aims to eliminate the guesswork by clearly labeling apples based on their flavor and intended use. This not only demystifies the apple-buying process but also enhances the overall shopping experience."
Yes! Apples relaunched its brand to make apple shopping joyful and intuitive both in-store and online. The brand prioritizes clear flavor profiles (sweet versus tart) and practical use-case guidance (snack versus bake) to transform apples into intentional, craveable snacks. Recent data shows over 60% of consumers feel confused when choosing apples, so the brand labels apples by flavor and intended use to remove guesswork and improve the shopping experience. New packaging created with Blurr Bureau uses vibrant colors and clear labeling to convey freshness, clarity, and joy, aiming to create a memorable consumer experience.
Read at Food & Beverage Magazine
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