"First brewed in 1876 by Samuel Allsopp & Sons, Double Diamond was once one of the best-selling beers in the UK. It was everywhere from the 1950s until the '70s and hung on for a long time after that, until it gradually fell out of favour amid the rise of real ale. It had disappeared from supermarkets by the start of the new century, but now it's back and bringing a lot personality with it."
"He brought the illustrator Satoshi Hashimoto on board to revive the classic 'Little Man' mascot, who has been appropriately aged in recognition of his time away and has been given quite some trousers. "I knew I had to double-back to its iconic design archive and restyle the very best of its past into something relevant for the beer drinkers of today," Alec says on his website."
Double Diamond originated in 1876 at Samuel Allsopp & Sons and became one of the UK's best-selling beers from the 1950s through the 1970s. The brand declined as real ale rose in popularity and disappeared from supermarket shelves by the early 2000s. Descendant Jamie Allsopp and Kirkstall Brewery's Steve Holt revived the Allsopp range using original recipes and yeasts. Designer and lettering artist Alec Tear led the Double Diamond redesign, commissioning illustrator Satoshi Hashimoto to update the 'Little Man' mascot, blending archival elements with contemporary styling to reconnect the brand with modern beer drinkers.
Read at Creative Bloq
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