"On February 18, Snapple's parent company, Keurig Dr Pepper, announced that the beloved tea brand is unveiling a refreshed visual identity designed to "return the Snapple brand to icon-status." The new look, which will roll out beginning this March, includes new graphics, a logo inspired by the brand's '90s look, and an updated bottle design that hearkens back to its original glass packaging."
"For Snapple, the new look and marketing boost represent a return to form that's been a long time coming. After Snapple's heyday in the '90s-characterized by its scrappy roots, funky packaging, and wacky ad strategy-the brand has struggled to hold onto cultural relevance amidst a catastrophic sale, ownership changes, and several ill-advised rebrands. Now, it's looking to tap back into the playful energy that once made it the beverage of choice for '90s kids."
Keurig Dr Pepper announced a refreshed Snapple visual identity to "return the Snapple brand to icon-status," rolling out beginning March with new graphics, a '90s-inspired logo, and updated bottle design reminiscent of original glass packaging. The company is reinvesting in marketing, including a campaign focused on New York City. Snapple originated in 1972 in Long Island as Unadulterated Food Products and evolved after an accidental fermented batch led founders to rename the brand Snapple. Snapple gained prominence in the 1990s for scrappy roots, funky packaging, and unconventional advertising. Subsequent ownership changes, a catastrophic sale, and ill-advised rebrands eroded cultural relevance, prompting this nostalgic repositioning.
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