Miami is transforming from its image as a party town into a vibrant creative capital, hosted by agencies like Distinction. Founded by Alexander Onaindia in 2018, Distinction specializes in merging athlete marketing with influencer-led content. The growth of the agency reflects a broader trend post-COVID, as more athletes and content creators are drawn to Miami's enhanced business landscape. Distinction represents around 80 talents and collaborates with various brands to leverage cultural moments, such as major sporting events, to expand their reach and impact.
"We saw an opportunity here. There weren't many agencies focusing on the intersection of athlete marketing and influencer-led content in Miami at the time. We felt we could bring something different."
"I moved here in 2015. Back then, Miami was known for hospitality and nightlife. But since Covid, it has changed. There's more business infrastructure. Athletes now spend their off-seasons here."
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