The article discusses the importance of brand strategy for organizations focused on social impact in an age of information overload. In a podcast featuring Eric Ressler, the significance of a strong brand identity and effective messaging is emphasized as essential tools for change-makers. Nonprofits are increasingly challenged with limited attention spans and competition for engagement, necessitating clear communication that resonates with audiences. Ressler highlights that branding must be prioritized to inspire action and make a significant impact.
If we want to compete in the digital space where attention is limited, we need to meet people where they are-with a message that breaks through.
Strong brand strategy and compelling digital experiences aren't optional for today's change-makers-they're essential. Your visual identity and messaging might be your most powerful tools.
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