Paris Saint-Germain (PSG) aims to boost its brand and merchandise sales during its tour across the U.S. with the UEFA Champions League trophy, a replica of the prestigious award. The trophy was showcased at an event hosted by France's consul in Los Angeles, highlighting its significance. This initiative targets the soccer market's rapid growth in the U.S. After a successful game against Atlético Madrid, PSG is focused on making the most of this opportunity as a part of their broader strategy to enhance their global presence.
"What I really want to do right now is take it and bring it upstairs." - Frier expressed his excitement about hosting the replica of the UEFA Champions League trophy.
"Now it's all about capitalizing, it just accelerates our growth in terms of where we go, in terms of growing the club." - Jerry Newman on PSG's strategy during their US tour.
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