The article discusses how internet memes, while often seen as frivolous, can provide insights into trends relevant for advertisers and marketers. It emphasizes the importance of subtlety in advertising, as overt marketing can alienate consumers. The discussion centers around whether beverage brands should tap into viral trends like Gatorwine or jalapeno Sauvignon Blanc. Insights from a recent conversation at the Culinary Institute of America's summit highlight the potential of creatively incorporating memes into marketing strategies without cheapening brand image.
Internet memes may seem frivolous, but they reflect societal trends that brands can harness if done subtly, without devaluing their identity.
Advertisers must understand that overt marketing tactics push consumers away; hence, using memes cleverly in campaigns can enhance engagement.
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