Quirky and aesthetic products are gaining popularity on social media platforms like TikTok and Instagram due to their unique visuals and ability to capture consumer attention. According to a HubSpot report, 73% of Gen Z are more likely to buy products that are aesthetically pleasing, regardless of necessity. The rise of visually striking items, such as colorful home decor and imaginative designs, reflects a shift toward self-expression in consumer behavior. Brands tapping into this trend create products that resonate emotionally and visually with consumers, leading to increased engagement and sales.
It's not the sleek, polished products that often go viral - it's the oddball, colorful, or weirdly specific ones.
73% of Gen Z shoppers say they're more likely to buy a product if it's "aesthetic or unique" - even if they don't need it immediately.
Today's consumers - especially younger ones - buy products that say something about who they are, not just what they do.
The algorithm rewards engagement - and engagement starts with a scroll-stopper, which is often a bright or unusual product.
#social-media-marketing #gen-z-shopping-trends #aesthetic-products #consumer-behavior #brand-strategy
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