Lindsey Carter and Chelsea Parke are the founders of SET Active and Parke. They collaborated on the SET x Parke collection 'Low Tide' to combine their strengths. The collaboration originated from their friendship and mutual understanding. Their first collection sold out in 10 minutes, showcasing strong brand synergy. They focused on collaborative design, discussing elements like color palettes and storytelling. Both founders emphasized the importance of allowing each team to excel, ensuring that the partnership amplifies each brand's unique qualities.
The idea for a SET x Parke collaboration came about not as two business owners plotting ways to optimize sales, but as two friends turning a clever idea into a reality.
Coming up with SET x Parke was basically just having a moment with a friend where one of you throws out a wild idea and you get excited thinking about the possibilities.
The first SET x Parke collection was a major hit with fans of both brands, selling out within 10 minutes of the drop.
We talk about everything, from color palettes and silhouettes to the vibe, storytelling, and how we want people to feel in the pieces.
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