David Droga is set to step down as CEO of Accenture Song, transitioning into a strategic Vice Chair role in September. Since assuming leadership in 2019 when Droga5 was integrated into Accenture, Droga has led Song to remarkable growth, increasing revenues from $12.5 billion to $19 billion and securing prestigious awards at Cannes and other major festivals. He emphasized the importance of aligning brand communications across various executive roles, highlighting the necessity for strategic cooperation in today’s evolving market and positioning Song to better meet client requirements through a unified organizational structure.
"CEOs, CMOs, and CIOs all need to be on the same page, because they all affect each other now...I think it's going to be crucial for any brand going forward."
"We're now more in line with each other, working on solutions together, same P&L, so there's no competing forces getting in the way."
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