Set Active, led by Lindsey Carter, has grown significantly over seven years, achieving eight-figure sales. Their hallmark bold color combinations attract a strong community, featuring high-profile followers. Carter prioritizes authenticity and transparency over strategic marketing, addressing setbacks honestly, like a recent product mishap that led to The Bloopers Collection. The brand recently celebrated its resort collection launch with impressive revenue, exemplifying its community-driven approach. Operational changes have occurred, but the core values of community engagement and transparency remain central to Set Active's mission and growth.
What has changed is everything operationally within the company. We've grown from me packing orders in my apartment... to a full team and infrastructure.
Carter makes authenticity her guide, using full transparency to connect with the brand's community even when mistakes are made.
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