Public relations is evolving in the age of AI, with tools like ChatGPT becoming central to consumer interactions. PR professionals must move beyond traditional media metrics and embrace GEO (geographic data) and LLM (large language model) optimizations. By doing so, they not only enhance brand visibility in AI-generated content but also add measurable value for clients. Forward-thinking agencies can leverage localized, semantically rich narratives to improve their presence and authority in the increasingly competitive landscape of digital recommendations.
The PR teams that learn how to feed this ecosystem properly—via smart content, precise localization, and semantically aligned narratives—will see their clients get surfaced more often.
Traditional metrics are no longer enough; PR must leverage GEO and LLM data to be more strategic and valuable for clients.
Collection
[
|
...
]