"From the very beginning, Blue Moon built its flavor profile around Valencia orange peel, a choice that set it apart from other wheat beers on the market. Where most breweries leaned into coriander or spice, Blue Moon leaned into citrus, crafting a brew that was smooth, bright, and unmistakably refreshing. The garnish-originally an experiment to amplify those natural notes-quickly became more than an accessory. It became part of the brand's DNA, a visual cue that transformed a pint into an experience."
"Just as Cotton Candy Grapes reframed how people think about fruit, Blue Moon is repositioning oranges as something more than a supermarket staple. Under the name BlueMoonGarnish, the fruit becomes an extension of the brand itself, a living emblem of flavor and celebration. BlueMoonGarnish in Action Starting September 10, the campaign moves from concept to reality. Fans in select U.S. cities-including Chicago, Indianapolis, Las Vegas, Nashville, New York, Philadelphia, and Pittsburgh-can purchase Blue Moon for delivery and receive a complimentary bag of BlueMoonGarnishes."
Blue Moon built its flavor profile around Valencia orange peel, distinguishing the beer with a citrus-forward, smooth and bright character. The orange slice garnish evolved from an experiment into an iconic ritual and visual cue that enhances the pint experience. For its 30th anniversary, the brand renamed the fruit BlueMoonGarnish to position the orange as a living emblem and brand extension. Beginning September 10, select U.S. markets will receive promotional deliveries that include complimentary bags of custom-labeled BlueMoonGarnishes. The campaign emphasizes the centrality of citrus to Blue Moon's identity and reframes the garnish as part of the brand experience.
Read at stupidDOPE | Est. 2008
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