The Forgotten Gin Made By A Cell Phone Company - Tasting Table

"T-Mobile's marketing team hit a milestone in June 2021 that called for celebration: 300 million Americans are using the company's 5G network. Better yet, they got here months ahead of schedule. Rather than posting a corporate-themed LinkedIn post like most, they went all out on a marketing blitz. The "products" of that venture aren't something you'd expect from a telecom operator: branded gins."

"Called the "Ultra Capacity 5Gin", this corn-based gin, bottled at 94 proof, was made in partnership with a Washington-based distillery. We wouldn't blame you for assuming that it tastes terrible... but surprisingly, reviews were quite good. Most found it approachable without being forgettable. The gin's flavor skewed dry, with juniper taking the lead and a subtle citrus note that came through on the nose."

T-Mobile reached 300 million American 5G users in June 2021 and marked the milestone with a branded gin release. The Ultra Capacity 5Gin is a corn-based, 94-proof spirit produced in partnership with Heritage Distilling Company of Washington. Reviewers described the gin as approachable and mixable rather than overly complex, with a dry profile dominated by juniper and a subtle citrus aroma on the nose. Priced around $30 MSRP, the bottles sold out quickly, indicating strong consumer curiosity and collector interest. The collaboration paired telecom marketing with an established craft distillery to create a narrative-driven product.

Read at Tasting Table