"Netflix capitalized on the Darren Star-created series' Parisian and Italian locales with a globe-trotting campaign that brought in a staggering 1 billion social impressions as of Jan. 4, TheWrap can reveal exclusively. The impressive social performance, paired with notable viewership in its first two weeks on Netflix, boosted "Emily in Paris" to score a Season 6 renewal from Netflix, the streamer announced on Monday."
"Lily Collins, Ashley Park, Philippine Leroy-Beaulieu and Star attended the 24-hour journey alongside 50 tastemakers, press and influencers from the U.S., Canada and Europe, getting the full "Emily in Paris" experience from tea service to piano karaoke, during which Park performed "La Vie en Rose" and "Mon Soleil" from the show. From press interviews, TikToks with the cast and a photo shoot with David Suh, the experience tallied up 266 million impressions across press, influencers and Netflix, with 14 million impressions alone on @netflixfr."
""I've never been part of anything quite like this," Star said of the event. "The Venice Simplon-Orient-Express journey was imaginative, glamorous and genuinely fun - a one-of-a-kind way to bring 'Emily in Paris' to life beyond the screen. It captured exactly what the show is about: romance, travel, surprise and a little magic.""
Netflix renewed Emily in Paris for Season 6 following a global marketing campaign that targeted the series' Parisian and Italian settings and generated 1 billion social impressions as of January 4. The campaign paired high social engagement with notable viewership during the first two weeks on the platform. Netflix replaced a traditional press run with a 24-hour Venice Simplon-Orient-Express event hosting cast, press and influencers, which produced 266 million impressions across press, influencers and Netflix and 14 million impressions on @netflixfr. The promotion emphasized travel, fashion, romance and surprise to mirror the show's themes.
Read at TheWrap
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