NAR to highlight Realtor services in new campaign

"The real estate industry is experiencing an unprecedented moment of change and disruption, and yet the Realtor brand remains the most trusted real estate brand among consumers, he said. To meet this moment, NAR must educate homebuyers and sellers about the value of working with a Realtor through stories that are authentic to both the anxiety of buying a property and the peace of mind that comes from working with a trusted professional."

"The campaign showcases services Realtors provide such as managing negotiations, coordinating stakeholders, navigating complex regulations and meeting critical deadlines. Key spots include: The One protecting a client's plan to add an addition. The Closing tracking a transaction to close on time. The Negotiation securing the best deal through collaboration. Arcade addressing signage, utility and other hurdles in commercial real estate."

"Supported by Havas Media Network, the campaign targets first-time homebuyers and high-value segments using video, audio, social, digital, search and out-of-home platforms. Streaming video will run on Netflix, Hulu, Disney+, Amazon Prime Video, Peacock and YouTube, with audio on Spotify, iHeart, SiriusXM and podcasts like SmartLess and Stuff You Should Know. Social media outreach includes Facebook, Instagram, Reddit and TikTok. NAR and Uncommon Creative Studio will launch the Realtor Studio later this spring, a design ecosystem to streamline marketing and branding for members."

NAR prioritizes reaffirming the Realtor brand as a trusted symbol of expertise, integrity and reliable service for consumers. The campaign educates consumers and differentiates NAR members as the gold standard in the industry while reinforcing member support. The campaign emphasizes transparency and aims to show the value of working with a Realtor through stories that reflect both the anxiety of buying and the peace of mind provided by a trusted professional. The campaign highlights services such as managing negotiations, coordinating stakeholders, navigating regulations and meeting deadlines. Media placements span streaming, audio, social, digital, search and out-of-home platforms, and a Realtor Studio will streamline member marketing and branding.

Read at www.housingwire.com