Maybelline New York has launched a new ad campaign titled 'Primer Donnas,' featuring reality star Ariana Madix. The campaign plays off the glamorous yet dramatic aspects of reality TV to promote their Grippy Serum Primer and Poreless Jelly Primer. Produced by agency Adam&EveDDB and directed by Melissa Bolton Klinger, the ad aims to connect with viewers through humor and the competitive energy of reality shows. Maybelline's marketing team believes this approach captures the excitement of finding the perfect beauty product.
We're thrilled to be partnering with incredible reality personalities Ariana Madix and JaNa Craig for this hilarious campaign, showcasing the benefits of our Grippy Serum Primer and Poreless Jelly Primer, built to withstand whatever comes your way.
We wanted to tap into the drama, passion and personality that makes reality TV so captivating, because finding your holy grail primer should feel like winning a reality show: bold, thrilling, and unforgettable.
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