MIKE AND IKE® and HOT TAMALES® have partnered with Marvel Studios' 'Thunderbolts*' to launch an integrated marketing campaign featured alongside the film release on May 2. The campaign includes a digital media spot, a concession tour across major U.S. college campuses, and promotional giveaways. Fans can enjoy co-branded candy samples at these events while engaging with themed media content. This collaboration aims to create an immersive experience, coinciding with the energy and boldness of the film, culminating at the 'Thunderbolts*' red carpet premiere.
As Marvel Studios' 'Thunderbolts*' hits the big screen, only our candy brands bring the flavor and firepower to match," said Deb Turoczy, Senior Manager of Consumer Engagement at Just Born Quality Confections. "We're so excited that our iconic delicious candies are teaming up with this highly anticipated film to deliver an experience that's fun, immersive and packed with the same fearless energy our fans have come to expect.
Fans can experience the excitement firsthand through the MIKE AND IKE® and HOT TAMALES® Movie Concession Tour-a larger-than-life activation bringing the popular movie theater concession to almost 100 major college campuses across the U.S.
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