Busch Light Apple makes a comeback on May 1, 2025, after three years since its 2022 retirement. Anheuser-Busch is responding to fan demand for the apple-flavored lager, which debuted in 2020 and quickly became popular. The relaunch features a clever campaign fronted by Ronald Wayne, symbolically encouraging consumers not to miss out again. The beer's refreshing, balanced taste appeals to a diverse audience, making it popular for summer gatherings and celebrations. Alongside the relaunch, a social media sweepstakes encourages interaction, further engaging fans as they celebrate its return.
"Fans have eagerly awaited the return of Busch Light Apple, and Anheuser-Busch is responding to their demand, bringing back this crisp, apple-flavored lager for a limited time."
"To mark the relaunch, Busch Light enlisted Ron Wayne, humorously suggesting that fans should stock up on what matters, rather than repeating his past mistake with Apple Inc."
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