In Egypt, the phrase "Cash Walla Visa?" has culturally embedded Visa into everyday commerce, transcending marketing to become a local expression. Recognizing the importance of small businesses, Visa launched the "Walla Visa?" campaign to harness this cultural connection. By installing AI voice-activated devices in partnering stores to track Visa mentions, Visa aims to translate these interactions into media support for small merchants. This initiative taps into the existing behavior of consumers, promoting local businesses while enhancing their reach through social media advertising.
In Egypt, daily transactions often come with a familiar phrase: "Cash Walla Visa?" This reflects how deeply Visa is woven into the rhythm of everyday commerce.
For small businesses facing limitations in advertising, Visa's "Walla Visa?" campaign turns everyday conversations into opportunities for exposure and growth.
The campaign celebrates small merchants who have been part of Visa's story, recognizing their significance in their communities and providing them with media support.
With AI voice-activated devices in stores tracking mentions of "Visa," the initiative not only enhances brand visibility but also empowers local economies.
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