Lenovo Legion launched a new campaign highlighting the relentless spirit of gamers, focusing on their journey of repeated failures followed by hard-earned victories. The campaign features a 45" hero film set to Hanumankind's song "Big Dawgs" and will be distributed across various media platforms globally. Global brand lead Mathew Lazare emphasized empowering gamers through their devices and software while recognizing the struggles that define the gaming experience, encapsulated in their mantra 'Always Get Back Up'. This initiative aims to resonate with young audiences in 180 markets worldwide.
At Lenovo Legion, our mission is to empower gamers to reach the impossible, whatever that impossible might be.
A core part of being a gamer is facing struggle after struggle, suffering defeat after defeat, until finally a breakthrough is achieved.
Through 'Always Get Back Up', we wanted to celebrate the relentlessness of gamers who never back down.
Lenovo Legion is here to power that spirit through our awesome ecosystem of gaming devices and AI software.
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