"Sometimes a story begins where no one would expect it. That's exactly what happened to GOT BAG when an online purchase from Albania became the creative spark for an international brand campaign, bringing a herd of goats stumbling straight into the fashion world. What first appeared as an unusual order at the Mainz-based label turned out to be the starting point of a story you immediately want to share."
"As the images went public, they once again highlighted what has defined GOT BAG from the beginning: bags, backpacks and accessories made from collected and recycled plastic waste, convincing in form, function, and style. The brand message 'From Trash to Treasure' means far more than upcycling; it represents an innovative design approach that connects fashion with responsibility. As a B Corp™, GOT BAG belongs to the brands committed to consistently implementing international ecological and social standards."
An Albanian shepherd, Sherif Gjoka, searched for robust bags and ordered GOT BAG models for his entire herd, leading to photos of goats wearing the bags. GOT BAG travelled to Albania, met Sherif, and documented his unconventional use, creating the 360-degree campaign "GOATS GOT BAGS" and the mockumentary "GOAT BAG," noted for humour and authenticity. GOT BAG produces bags, backpacks and accessories from collected and recycled plastic waste, promoting the message "From Trash to Treasure" as an approach that connects design, fashion and responsibility. GOT BAG operates as a B Corp and funds cleanup programs in Indonesia that embed plastic collection in systems that strengthen local communities and build long-term impact.
Read at KALTBLUT Magazine
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