What Was Chick-Fil-A's Mascot Before The Cows? - Tasting Table

"Sometime between the late 1950s and early 1960s, over ten years after first opening its doors, Chick-fil-A introduced Doodles (here's what you can still order from Chick-fil-A's original 1946 menu, by the way). The original costume was a yellowish body with a large head that looked more like a person in a chicken costume than the Disney-like mascots that were common at the time."

"Doodles was technically a rooster, as evidenced by the bright red crown at the top of his head, but he was mostly advertised as a chicken, given the name of the restaurant. The costume and character design underwent several changes during its time as the Chick-fil-A mascot, but it was ultimately retired in the late 1990s when those naughty cows stole the spotlight."

Doodles served as Chick-fil-A's mascot from around the late 1950s or early 1960s through the late 1990s. The costume featured a yellowish body and a large head that resembled a person in a chicken suit rather than a Disney-like character. Doodles was technically a rooster, marked by a bright red crown, but was promoted as a chicken to match the restaurant's identity. Doodles made meet-and-greet appearances in malls and food courts and invited shoppers to try the chain's slogan-promoted chicken. The character underwent several design changes before retirement and was supplanted by a cow-based campaign.

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