"Starting today at 1PM PT / 4PM ET, residents of the United States can begin an online hunt for golden apples in a cutesy web game - collect enough of them, and Cash App will send you $40. You can repeat that five times per day."
"According to the official rules, you can earn a max of $200 per day each of those days between 4PM ET and 8PM ET, for a maximum of $1,000 over the week - so while it sounds like real cash, no individual will strike it rich this way."
"Cash Apples, and it's an intriguing ploy (in partnership with MSCHF) to drive Cash App signups, with $500,000 up for grabs over the next five days."
Cash App, in partnership with MSCHF, is launching Cash Apples, a web-based game designed to drive new signups. Players collect virtual golden apples to earn $40 rewards, repeatable up to five times daily. The promotion runs for five days with a total prize pool of $500,000. Participants can earn a maximum of $200 per day between 4PM and 8PM ET, capping at $1,000 weekly. Entry requires phone number registration on a waitlist, with an alternate sweepstakes entry form available. The game represents a marketing strategy to attract users to the Cash App platform.
Read at The Verge
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