Disney Entertainment is restructuring its marketing division, appointing Asad Ayaz as president of Disney Entertainment Marketing and Shannon Ryan as president of DTC and Disney Entertainment Television Marketing. Ayaz will oversee marketing for Disney's studios and TV and streaming outlets and lead brand strategy. Ryan will manage the marketing teams for Disney+ and Hulu as they integrate. Both executives report to Disney Entertainment co-chairs Alan Bergman and Dana Walden. The changes reflect confidence in the marketing team's talent and aim to shape the future of Disney Entertainment.
These changes reflect our confidence in the exceptional talent across our marketing organization, and we're excited for what's ahead. We are grateful for your continued creativity, passion, and partnership as we shape the future of Disney Entertainment together.
Ayaz is a 20-year Disney veteran and has led marketing efforts for some of the company's biggest film and TV releases of recent years, among them the live-action Lilo & Stitch, Moana 2, Marvel's Avengers and Black Panther films.
Ryan joined Disney when it bought Fox's entertainment assets, having previously served as chief marketing officer for Fox Television Group. She has spearheaded campaigns for Abbott Elementary, breakout hit High Potential, the Oscars and Jimmy Kimmel Live!, among many others.
Ryan will add direct-to-consumer to her purview as president, DTC and Disney Entertainment Television Marketing. The marketing teams for Disney+, led by Samantha Rosenberg, and Hulu, led by Barrie Gruner, will report to her as part of a unified team.
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