Disney's largest cruise ship, Disney Adventure, will set sail from Singapore in December. CEO Bob Iger stated that this venture presents a significant opportunity to introduce Disney's brand to the Southeast Asian market, viewing it as a floating ambassador for Disney's intellectual properties. The ship features attractions like the longest roller coaster at sea and allows passengers to enjoy immersive experiences based on beloved Pixar, Marvel, and Disney stories for three to four nights. Disney Cruise Line has also seen substantial profit growth, reinforcing its importance to Disney's overall experiences division.
CEO Bob Iger described Disney Adventure as a floating ambassador for the company's intellectual property. He emphasized the importance of expanding into Southeast Asia.
Disney Adventure is the largest ship in the fleet, housing 2,500 crew members and 6,700 passengers, offering three to four-night immersive experiences with Pixar, Marvel, and Disney stories.
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