The Walt Disney Company will integrate Hulu into Disney+ next year, enhancing user experience by providing a single platform for various entertainment genres. Disney CEO Bob Iger announced that Hulu will become the global general entertainment brand, taking over the Star tile on Disney+ internationally this fall. Improvements in the Disney+ app will include new features and a personalized homepage. Concurrently, ESPN will launch its direct-to-consumer streaming service offering an unlimited plan for $29.99/month, coinciding with major sports events and an agreement with the NFL to acquire NFL Network.
Bob Iger stated, "This will create an impressive package of entertainment, pairing the highest-caliber brands and franchises, great general entertainment, kids programming, news, and industry-leading live sports content in a single app."
Hulu will become the company's global general entertainment brand and replace the Star tile on Disney+ internationally this fall.
ESPN DTC will offer two plans, including an unlimited plan for $29.99/month that gives fans access to all of ESPN's linear networks, covering 47,000 live events each year.
The agreement between the sports media giant and the NFL aims to "set a new standard for how professional football is delivered, experienced and celebrated by fans."
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