"Dwayne Johnson's role of Maui required a larger body, prompting Disney to explore deep-faking; however, rights issues prevented the use of AI for this purpose."
"In Tron: Ares, executives considered an AI-generated character for live interaction, intended to utilize improvised responses based on contextual information provided during filming."
Generative AI usage in Hollywood is controversial, highlighted by recent creative strikes. Major studios are testing generative AI for film projects, but challenges exist. Disney's Moana live-action remake sought to employ deepfake technology for Dwayne Johnson's character, but ownership rights stalled progress. In the case of Tron: Ares, an AI character was proposed for real-time improvisation, enhancing marketing buzz. Despite interest, these examples indicate generative AI's role in film may be limited for now.
Read at Inverse
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