Generative AI usage in Hollywood is controversial, highlighted by recent creative strikes. Major studios are testing generative AI for film projects, but challenges exist. Disney's Moana live-action remake sought to employ deepfake technology for Dwayne Johnson's character, but ownership rights stalled progress. In the case of Tron: Ares, an AI character was proposed for real-time improvisation, enhancing marketing buzz. Despite interest, these examples indicate generative AI's role in film may be limited for now.
Dwayne Johnson's role of Maui required a larger body, prompting Disney to explore deep-faking; however, rights issues prevented the use of AI for this purpose.
In Tron: Ares, executives considered an AI-generated character for live interaction, intended to utilize improvised responses based on contextual information provided during filming.
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