Google is currently testing the integration of a 'loyalty benefits' section in merchant or retailer knowledge panels. This section will appear prominently on both mobile and desktop versions, positioned below the retailer's description. The costs associated with the loyalty programs will be clearly labeled. Retailers can enter their loyalty program details through the Merchant Center. In previous implementations, Google displayed loyalty programs when individuals clicked on specific stores, highlighting its ongoing interest in enhancing user engagement with merchants.
Google is now testing out a new section for loyalty program benefits attached to merchant knowledge panels. It shows quite prominently on both mobile and desktop, with costs labelled clearly.
Loyalty program details can be entered in Merchant Center.
In 2022, we saw Google list loyalty programs when you click on a specific store.
Collection
[
|
...
]