Artificial intelligence enables hyper-personalization by predicting future needs from extensive customer data and delivering timely recommendations, while automating repetitive marketing tasks. Fifty-six percent of customers expect personalized retail offers, and many franchisors are prioritizing AI tool implementation. Augmented Reality and Virtual Reality create engaging experiences such as personalized virtual try-ons and interactive product showcases, with 5G supporting higher-quality streaming and faster browsing. Social commerce is growing into full-service shopping hubs with projected global sales of $1.2 trillion by 2025, and retailers should leverage live shopping, short-form video, easy payments, and influencer partnerships.
Artificial intelligence (AI) is revolutionizing retail by enabling hyper-personalization. AI models can predict future needs by analyzing extensive customer data and delivering timely and relevant recommendations. This capability is crucial, as 56% of customers expect personalized retail offers, according to Salesforce's 2022 State of the Connected Customer Report . AI also automates repetitive marketing tasks, freeing teams to focus on strategic planning and creative development.
Social commerce is changing how consumers discover and purchase products online. Social media platforms are evolving into full-service shopping hubs, enabling in-app purchases and direct customer interaction. With global market sales projected to grow to $1.2 trillion by 2025, according to , as cited by , retailers should capitalize on this trend. Retailers should use live shopping events, short-form video content, and easy payment options to capitalize on this trend.
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