Equinox is leveraging generative AI to improve productivity and personalization in its services. The technology facilitates tasks like summarizing documents and automating marketing. A pilot program offers personalized workout recommendations and nutritional tips through a proprietary mobile app, initially for employees. This initiative emphasizes rigorous internal testing and relies on valuable training data to refine AI recommendations. The use of large language models enables a feedback loop, allowing user comments to be incorporated into future suggestions, significantly enhancing the personalization of the service.
Equinox's team is using AI to summarize documents, create emails, and automate some marketing materials and contracts.
Equinox has piloted a generative AI-enabled feature offering workout recommendations and nutrition tips through its branded mobile app for employees.
Rigorous training data provides insights that allow Equinox’s recommendations to be more personalized than generalized AI models.
The ability for members to have agency over recommendations allows Equinox to incorporate valuable feedback into modifying fitness and nutrition suggestions.
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