E-commerce is shifting from storefront interactions to post-click experiences driven by AI agents that can effectively respond to shopper intent in real-time. Traditional e-commerce platforms are overly complex, comprising numerous SaaS tools that hinder performance and conversion rates. The significance of this post-click moment poses a significant financial opportunity, with estimates suggesting that resolving the post-click gap could yield an $8 billion gain in the digital retail space. The rise of paid discovery channels has resulted in increased costs and emphasizes the need for improvement in conversion strategies.
The next wave of e-commerce won't be won at the storefront - it will be decided in the post-click moment. This shift won't be driven by keywords or static landing pages, but by AI agents: autonomous, context-aware systems that adapt in real time to a shopper's intent.
Spangle's internal analysis pegs the value of fixing the post-click gap at $8 billion - a figure that reframes this not as incremental optimization, but as the single biggest opportunity in digital retail.
For all the hype about innovation, most e-commerce sites are barely holding it together. They're Frankenstein platforms with 100+ SaaS tools, pop-ups and plugins. Each promises a sliver of personalization.
That break-the moment after the click-is where billions are lost. Around 40% of e-commerce discovery traffic now comes from paid channels, and the cost per visit has jumped 9% year over year.
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