The article discusses the author's experience in utilizing AI tools, like Claude and ChatGPT, to streamline the creation of a landing page for an AI client. The process included generating a positioning framework, tackling copy, and creating a rough page layout through 'vibe coding'. The author notes that while AI facilitated research and initial drafts, some limitations were encountered that required human input. Ultimately, the experience highlighted the potential benefits and pitfalls of relying on AI for marketing projects.
My goal was to create a landing page around AI offerings. I started with Claude. My prompt was simple: 'Help me develop a focused landing page around <client offerings in AI>'.
Collaborating with AI helped distill my key messages that had been unclear for weeks into a framework that improved clarity and articulation for core differentiators.
The answer was a cautious yes, with a few caveats, some late-night debugging and a few 'Ah, so that's what it can't do' moments along the way.
For a recent project, I used AI to vibe code... so I could send over the text and a visual layout, thus streamlining the development process.
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