AI tools such as ChatGPT and Midjourney are transforming marketing strategies, driving the need for marketers to quickly adapt to these changes. As companies increasingly adopt AI-driven workflows—with projections indicating a headcount reduction of 41% by 2030—marketers face pressure to upskill. The article emphasizes the necessity of selecting effective AI courses to enhance career prospects in marketing. It outlines how AI enables customer segmentation and hyper-personalization, revolutionizing engagement through real-time insights and tailored experiences, ultimately contributing to better marketing performance and measurable ROI.
AI-driven segmentation dives deep into user behavior in real time, allowing marketers to dynamically group users into micro-segments and deliver personalized recommendations.
41% of companies plan to reduce headcount by 2030 using AI-driven workflows, highlighting the urgent need for marketers to upskill in AI technology.
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