Amit Jhawar, CEO of an AI-driven mobile marketing company, discusses a significant marketing shift towards personalization. A recent report indicates that consumer expectations have changed, with 75% of shoppers abandoning brands for more personalized experiences. Despite challenges like signal loss and rising acquisition costs, an impressive 99% of consumers are willing to share personal data for tailored incentives. Personalized messaging is now a business necessity, with 96% of consumers more likely to purchase when they receive such communications, emphasizing the importance of targeted marketing over sheer volume.
"Today's most effective strategies aren't just about reaching more people but reaching the right people with the right message at the right time. Personalization isn't a buzzword anymore-it's the new baseline."
"We found that 99% of surveyed consumers say they're 'willing to share some form of personal data in exchange for relevant incentives' - relevant offers, better recommendations or more intuitive experiences."
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