""Today's most effective strategies aren't just about reaching more people but reaching the right people with the right message at the right time. Personalization isn't a buzzword anymore-it's the new baseline.""
""We found that 99% of surveyed consumers say they're 'willing to share some form of personal data in exchange for relevant incentives' - relevant offers, better recommendations or more intuitive experiences.""
Amit Jhawar, CEO of an AI-driven mobile marketing company, discusses a significant marketing shift towards personalization. A recent report indicates that consumer expectations have changed, with 75% of shoppers abandoning brands for more personalized experiences. Despite challenges like signal loss and rising acquisition costs, an impressive 99% of consumers are willing to share personal data for tailored incentives. Personalized messaging is now a business necessity, with 96% of consumers more likely to purchase when they receive such communications, emphasizing the importance of targeted marketing over sheer volume.
Read at Forbes
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