Marketing strategies must evolve to meet the demands of 2025. Organic content alone is no longer sufficient with major platforms like Meta prioritizing paid reach. A new approach called Organic Plus combines high-quality organic content with paid media to enhance engagement and visibility. Additionally, AI should not be dismissed; it enhances marketing teams through predictive analytics and customized content. Finally, video content is essential for any effective strategy today, marking a shift towards more dynamic forms of engagement.
If your current strategy feels "safe," it's probably killing your growth. The brutal truth about organic content: it's not enough anymore.
Meta's organic reach on Facebook and Instagram? On life support. Blaming the algorithm won't help. These platforms have gone full pay-to-play.
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