In the latest episode of Conversations with MarTech, Lisa Cole, CMO of 2X, discusses strategies for thriving during economic uncertainty. Lisa emphasizes that blanket budget cuts are not effective; instead, businesses should focus on reallocating resources. A key first step is auditing marketing's operating model to prepare for strategic navigation. Additionally, she highlights the importance of outsourcing and AI in improving efficiency. Businesses that embrace these strategies will recover more quickly during downturns by enhancing their go-to-market approach.
"Cutting is not a strategy. Businesses recovering fastest during downturns are those that lean into their go-to-market strategy and focus on reallocating resources effectively."
"Before navigating challenges, it’s crucial to audit marketing’s operating model, which sets the foundation for strategic action during times of uncertainty."
#economic-uncertainty #marketing-strategy #resource-management #ai-in-marketing #business-resilience
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