Media industry
fromThe Drum
6 days agoTraditional media isn't dying, it's diversifying
Publishers are shifting from ad dependence to prioritizing audience engagement and diverse revenue streams.
The appetite for finance remains strong, with applications for Personal Guarantee backed business loans rising by 9% year-on-year despite economic uncertainty.
The public's recommendation to store water finds its business equivalent in the critical need for liquidity. These are not just financial cushions but lifelines for times when markets evaporate as quickly as a puddle in the sun.